I'm A Celebrity 2012 stars Tory MP Nadine Dorries and Pussycat Doll Ashley Roberts have both been tipped for an early exit.
Nadine however is more popular with punters than early favourite Helen Flanagan according to Ladbrokes.
Up until late Friday the firm had only seen one bet for the former Coronation Street actress to win the show, as a whole 10p was staked on her at odds of 6/1. The maximum bet has since risen to £5 whereas Nadine's controversial appearance in the jungle now seems to be striking a chord with punters as she has received 10x the amounts of bets Helen has.
Unfortunately for Dorries she is one of the favourites to be booted out of the jungle first (3/1), however punters are heavily backing Ashley Roberts (3/1) to be given her marching orders. But should she remain in the jungle long enough to do a bush tucker trial Mad Nad's quoted at just 3/1 to receive the most trials ever, taking the crown of 10 away from Janice Dickinson.
Brian Conley has proved to be a red-hot bet as his odds have been slashed to 5/2 (from 8/1), making him the favourite heading into the series opener, with Charlie Brooks close behind at 7/2.
Darts legend Eric Bristow has been the biggest market mover of the week after a nationwide gamble saw the Crafty Cockney's odds crash into 7/1 (from 20/1) which positions him as the joint third favourite with David Haye (7/1).
Jessica Bridge of Ladbrokes said: "Tories might not be happy with Mad Nad but punters certainly are, and they're now getting stuck into her odds left, right, and centre. If she's as outspoken as she is in Parliament it looks like she could be in the show for the long haul."