This year's I'm A Celebrity Bushtucker Trial menu is reportedly set to feature one of the most revolting jungle foods yet - shark's brain!
According to The Sun, show producers looked to the ocean for their new signature dish, after a report was released claiming that the organs share the same characteristics as their human equivalents.
An insider said that the brains had been picked as they 'look and taste foul', adding: "Every year we need to come up with something so disgusting it defines the final bushtucker feast.
"Shark's brains are not what you call a delicacy, as they look disgusting and don’t taste particularly nice."
Contestants are regularly fed critters such as mealworms, cockroaches and witchetty grubs during the gruesome challenges.
More outlandish dishes have included crocodile penis, camel toe, turkey testicles, and kangaroo penis, testicles AND vagina.
I'm A Celebrity 2012 begins next Sunday at 9.00pm on ITV1, with TOWIE star Maria Fowler, actress Helen Flanagan and former Pussycat Doll Ashley Roberts among the stars rumoured to be taking part.