Olympics telly presenter Clare Balding has reportedly snubbed a chance to join I'm A Celebrity 2012.
According to the Daily Star, ITV1 bosses were keen to get the telly host on this year's upcoming series of I'm A Celebrity Get me Out Of Here, which will kick off in November.
The newspaper reports that the 41-year-old, who fronted the BBC's coverage of the London 2012 games earlier this year, didn't think that the show was "worth" her time.
The tabloid quotes Clare Balding as saying: "I wouldn't do it.
"If they were building a school in Africa or something worthy I'd do it but I'm not eating bugs."
Other stars lined up for the upcoming series of I'm A Celebrity are rumoured to include Tory MP Louise Mensch, Corrie star Ryan Thomas and former Strictly Come Dancing contestant Nancy Dell'Olio.
It was recently reported that bosses were keen to get Olympic stars on this year's line up.
According to The Sun, names on the wish lists include cycling champs Bradley Wiggins and Elizabeth Armitstead, sailing star Ben Ainslie, gymnast Beth Tweddle and swimmer Rebecca Adlington.
ITV is said to have approved offers over six figures in order to get the talent onto their shows.
An ITV source told the newspaper: “It’s war between the rival shows to get the biggest Olympic names signed up and smash their rivals out of the water.
“The nation has fallen in love with the Games and the most popular athletes have shot to the top of the celeb target lists.”
I'm A Celebrity 2012 will air on ITV1 from November.