The Great British Bake Off makers Love Productions are reportedly 'at WAR' with Channel 4 for hiring Noel Fielding as one of the show's new presenters - after several big names rejected the 'toxic' job.
Yesterday C4 ended months of speculation by officially announcing that Prue Leith is replacing Mary Berry as a judge on the baking contest, while Noel and Sandi Toksvig will take over hosting duties from Mel and Sue.
Noel's appointment in particular has caused a stir, but it seems it's not just viewers that are concerned.
According to The Sun, some Love staff believe that the controversial comedian will damage Bake Off's family-friendly image.
"A lot of people at Love Productions are worried about what Channel 4 is going to do with their show," a source said.
"Noel is going to turn off a lot of the family viewing that made Bake Off such a favourite. But this is the risk of selling off a national treasure to the highest bidder."
Meanwhile, several presenters apparently turned the show down, believing it had become tainted following its exit from the BBC.
French and Saunders, Davina McCall, Jamie Oliver and Food Unwrapped frontwoman Kate Quilton are said to have declined the job.
The newspaper also claims that Noel only signed up after The Last Leg co-host Josh Widdicombe said no.
The mole continued: "Noel and Sandi are an odd combination and they certainly weren’t top of the list.
"Channel 4’s most loyal presenters were not interested. There was talk that replacing Mel and Sue was a toxic proposition."
In response, Love denied any suggestion of animosity, and that other celebs had been approached for the show.
A spokesperson said: "Love Productions and Channel 4 jointly chose Sandi and Noel as presenters and they were the only pair an offer was made to."
The eighth series of Bake Off is due to air on C4 later this year.