Paul Hollywood has reportedly turned down a chance to crack America in a bid to ensure The Great British Bake Off is a success on Channel 4.
According to reports, Paul visited Los Angeles for talks over potential TV projects.
However, that was before the bombshell news the show that made him famous will move to Channel 4 next year.
The Sun claims Paul has since pulled out of a lucrative deal to front a show on US channel Food Network - partly because he wants to do everything he can to ensure Bake Off's channel change goes as smoothly as possible.
An insider said of his planned American series: "Paul shot the pilot in August just before the BBC started negotiating with Bake Off makers Love Productions.
"Producers loved the one-off he had made and commissioned a full series to shoot next year in LA.
"But Paul had committed to Bake Off and he knows that there’s a lot on with his already busy schedule.
"It’s frustrating for him but he knows that Bake Off needs him. Hopefully he can have another stab at the US."
Paul is the only star following Bake Off to its new home, meaning bosses need a replacement for Mary Berry.
Fresh presenters are also required after Mel and Sue handed in their resignations.
Paul was a judge on the American version of Bake Off in 2013, until low ratings resulted in its cancellation.