Love Productions has begun searching for contestants for the eighth series of The Great British Bake Off - even though Channel 4 cannot currently air it until 2018.
Amateur bakers aged 16 or over can put themselves forward for the show by completing the application form at applyforbakeoff.co.uk.
"The hunt is on for amateur bakers to take part in The Great British Bake Off," the website says. "If you fancy putting your skills to the test then apply now."
The form is due to close on Sunday 8th January 2017, giving hopefuls just over 38 days to register.
While the fairly close deadline suggests Bake Off will be back in action soon, it remains unlikely that Channel 4 will be able to air a new series until 2018.
The broadcaster has the rights to Bake Off from next year, and will air celebrity specials in 2017 to support Stand Up To Cancer.
However, show maker Love's previous deal with the BBC includes a 'holdback' clause, which blocks the public version from relaunching on another network for twelve months.
Love told the Radio Times: "We are beginning preparations for the production of The Great British Bake Off series 8. We are doing so in the same way as we have done since 2009.
"The precursor to every series has been to find the next batch of wonderful bakers. That is the process that is getting under way today."
A C4 spokesperson added: "We have not confirmed scheduling plans for the main series of The Great British Bake Off."
Earlier this week the BBC confirmed its final episodes of the show will air on Christmas Day and Boxing Day. The festive specials, hosted by Mel and Sue, feature past contestants attempting new themed bakes.