Netflix wanted to bid for The Great British Bake Off - but it was too slow

Streaming giant's content boss accuses Channel 4 of double standards

Great British Bake Off logo

Netflix's content boss has admitted he would have bought The Great British Bake Off - but was 'slow off the mark'.

Tonight the BBC airs its final regular episode of the hit show before it heads to Channel 4 next year.

But while Bake Off fans remain furious at the move, it seems they should at least be happy it's not leaving traditional TV altogether.

In an interview with the Radio Times, Netflix's Chief Creative Officer Ted Sarandos admitted he would have made a bid for Bake Off - had its BBC exit not caught him by surprise.

"We knew it was brewing, but I didn’t actually think it would happen," he said.

Asked if he'd been 'too slow off the mark' in going after the show, he added: "Yes, yes!"

The comments support C4 chief Jay Hunt's claim that she swooped in to stop Bake Off going behind a paywall.

In an article for the Telegraph last month, she wrote: "Bake Off risked coming off free-to-air television altogether.

"Love Productions have ensured it will be on a terrestrial channel for audiences to enjoy for years to come."

However, Sarandos accused C4 of "slight" double standards in acquiring the baking contest after the broadcaster criticised Black Mirror for moving to Netflix.

Hunt previously said the drama's producer Endemol Shine "ignored the risk a publicly owned channel like 4 took backing it".

Last week, ITV admitted it turned down Bake Off because Love couldn't guarantee its stars would return.

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