The Great British Bake Off 2016 winner could make millions from their victory.
The final of GBBO 2016 is this Wednesday night and over 15 million viewers are expected to tune in.
Andrew Smyth, Jane Beedle, and Candice Brown are all in the running to be crowned The Great British Bake Off winner of the last ever BBC series.
'PR man Mark Borkowski' told the Daily Mirror newspaper that there's the potential for each of them to cash in.
He told the tabloid that favourite Candice could potentially make £1 million, saying: “Candice is the clearly most marketable finalist. She’s been busy building up her brand and image – with her lipstick and fashions.
"She has a real star quality, is clearly hungry for fame, and is an advertiser’s and marketer’s dream.
“Firms will fall over themselves to sign her up for books and promotions."
He suggested: "She also can expect TV offers to flood in and to earn well over a million pounds in her first year.”
However it may not actually be the finalists who end up making the most dough out of Bake Off.
Selasi Gbormittah bowed out of the show in last week's semi-final leaving his army of fans devastated.
But he's already announced plans for a book and even his own bakery in London.
Mark said: “I think he has a much wider appeal than the others and could enjoy a longer career.”
The Great British Bake Off 2016 final airs tonight, Wednesday at 8PM on BBC One.