Paul Hollywood has reportedly secured a huge pay increase to stay with The Great British Bake Off on Channel 4 - with bosses said to be paying him £1.2MILLION.
While Mary Berry confirmed yesterday that she has decided to quit the show, Paul has agreed remain as a judge.
The news hasn't exactly gone down well with viewers, with many branding him a "traitor" for not sticking with the BBC - but it seems Paul will be celebrating regardless, as the value of his pay packet has apparently QUADRUPLED.
While it was previously claimed he was on as much as £500,000 a year at the Beeb, it seems these reports were way off the mark - as according to The Sun, the corporation in fact paid him less than £100,000.
However, his negotiations with C4 have seen this figure shoot up to £400,000 - meaning his three-year deal is worth a total of £1.2million.
And that's only one slice of the pie, as 'industry experts' told the newspaper that he could earn £3.5million more from endorsement deals.
Paul is said to have signed at the dotted line on Wednesday after being spotted at C4's London HQ over the past week.
The broadcaster's Chief Creative Officer Jay Hunt said : "Paul really is the star baker – an exceptional talent with a twinkle in his eye. His wit, warmth and wisdom are vital ingredients in Bake Off’s success. I’m so delighted he’s coming to Channel 4."
Meanwhile, C4 sources have suggested the length of Bake Off's episodes is set to be extended.
Bosses are planning to increase the current hour-long running time so they don't have to cut features from the show to accommodate advert breaks.