And they've made everyone even more angry.
On Monday night it was confirmed that the BBC would be losing The Bake Off to Channel 4 while yesterday it was announced that long time presenters Mel & Sue would be quitting.
So when ITV's This Morning promised an "official announcement" about the show today, people were pretty interested to find out Channel 4's plans.
The This Morning Twitter account tweeted: "Who will be the new presenters of the GBBO? Official announcement on 'This Morning' at 10:30am."
However it turns out that the "official announcement" was simply Holly Willoughby and Phillip Schofield saying they would NOT be presenting the show.
“We can officially announce today that it's not going to be us,” Phil said. “We're not going anywhere. I can’t bake for my life.”
Cue a lot of angry Bake Off fans...
Oh man... That This Morning Bake Off 'joke' was not thought through, was it
— Rachel McGrath (@RachelMcGrath) September 14, 2016
@thismorning Can't they just let us grieve in peace
— Michael Gunney (@McGunney) September 14, 2016
— Michael Hogan (@michaelhogan) September 14, 2016
This Morning "Bake Off" announcement is a joke. They mocked up this and said they weren't the new hosts. WHAT A JOKE pic.twitter.com/w8ab6ccyqv
— Scott Bryan (@scottygb) September 14, 2016
Stupid producers making them do this. TOO SOON https://t.co/3wqBLVnInc
— SuperTV 24/7 (@superTV247) September 14, 2016
They both look thrilled at whichever producer/editor thought up this segment. https://t.co/4B1lPtRHwz
— James Ball (@jamesrbuk) September 14, 2016
PLAYED BY #THISMORNING. SUEING FOR CRUELTY.
— David Morgan (@thisisdavid) September 14, 2016