The Great British Bake Off will move to Channel 4 from new year, it has been revealed.
The new deal will last for three years and includes a Celebrity version in aid of Stand Up For Cancer in 2017.
Jay Hunt, Channel 4's Chief Creative Officer said: "Channel 4 is very proud to be the new home for The Great British Bake Off. I'm delighted we have been able to partner with the hugely talented team at Love Productions to keep this much loved show on free-to-air television."
It was confirmed tonight that GBBO will switch channels next series after the BBC and makers Love Productions failed to come to an agreement.
In a statement, Love Productions said before news of the deal with Channel 4 broke: "After an extraordinary six-year journey with the BBC, Love Productions announces with regret that it has been unable to reach agreement on terms to renew the commission of The Great British Bake Off.
"We will now be focusing on finding a new partner to develop the familiar show that the British public turn to in their millions.
"Love Productions would like to thank the BBC for the role it played in making this show such an enormous hit, and the faith they showed in us over the years to develop it."
The BBC added: "Working with Love Productions, we have grown and nurtured the programme over seven series and created the huge hit it is today.
"We made a very strong offer to keep the show but we are a considerable distance apart on the money. The BBC's resources are not infinite.
"GBBO is a quintessentially BBC programme. We hope Love Productions change their mind so that Bake Off can stay ad-free on BBC One."
The Great British Bake Off started on the BBC Two and has grown into the biggest show on TV, scoring 13.5 million viewers for this year's opener.
For now, Bake Off continues its final BBC series Wednesday at 8PM on BBC One.