The Great British Bake Off is set to stay on BBC One, but at a cost.
The baking competition, which started its new series last Wednesday night, will reportedly cost the BBC £15 million over the next three years.
That's double the previous £7.5 million fee however it's well below the £21 MILLION offer that ITV are said to have made in a bid to poach the show.
It's understood that makers of GBBO - Love Productions - have decided to accept the lower offer after judges Mary Berry and Paul Hollywood refused to switch sides.
"Obviously the BBC is making savings and cuts wherever possible but allowing its most successful entertainment show to disappear to a rival would be unthinkable," a source said today.
They explained to the Daily Mirror newspaper: "They decided to make a higher offer.
“Even more importantly, they’ve got such a great relationship with Paul and Mary, and the presenters Mel and Sue, that their backing has been enough to sway it.
“The stars have made it clear they don’t want to defect to ITV and would be prepared to quit if it had left the BBC. "
A deal hasn't been signed just yet but talks are said to be in the final stages ahead of an official announcement.
"It’s too important to lose," the insider declared.
The Great British Bake Off last week launched to more than 10 million viewers, it's highest ever opening figure and almost 4 million more viewers than The X Factor managed on Saturday night.