BBC vows not to lose The Great British Bake Off to ITV: "It's going absolutely nowhere"

Beeb 'insider' brushes off claims it may not be able to afford the hit show

The Great British Bake Off 2015

Good news for fans of The Great British Bake Off - BBC One has vowed to keep hold of TV's biggest hit, with one insider saying it's "going absolutely nowhere".

The broadcaster will air the seventh Bake Off later this year, but it is the last series guaranteed by its current contract with creators Love Productions.

And with the cost of the show rising thanks to its astronomical ratings - last year's run averaged 12.3million viewers - reports have suggested that the Beeb, which is facing £800million worth of budget cuts, could lose it to a rival such as ITV or Channel 4.

However, one 'well-placed' insider has told this weekend's Sunday Mirror that they're confident the deal will be renewed.

"The Great British Bake Off is huge for BBC1 – and the BBC as a whole – so we’re not about to give it up," they said. "Of course money is a factor in those negotiations, but it’s about much more than that.

"The relationship between the BBC and the production company is very strong and things are looking good. The show is going absolutely nowhere."

And it seems the BBC is putting up an almighty fight to keep hold of GBBO, as its top brass will apparently be involved in the negotiations - including director general Tony Hall.

"It’s a big enough show to involve those at the very top. Nothing else on television commands 15 million," the mole added.

If all this sounds familiar, it's because last October the BBC proclaimed it was 'confident' it wouldn't lose The Voice UK - before ITV snapped it up just over a month later.

Hopefully it will use some of the £11million a year it would have spent on the musical talent contest to keep Mary Berry and Paul Hollywood at their rightful home.

In the event that Bake Off does head elsewhere, it will likely be forced off our screens for a year, as the BBC's agreement is understood to ban Love - which is 70% owned by Sky - from relaunching the show on another network until 2018.

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