The Great British Bake Off could follow The Voice UK and move to ITV.
Or the Mary Berry cookery competition could end up in Sky when its current deal with the BBC ends later this year.
GBBO will air its seventh series this summer on BBC One but after that the future of the show is very much up in the air.
Like The Voice UK - and unlike Strictly Come Dancing - The Great British Bake off is made by an external production company outside of the BBC.
According to reports in the news today, negotiations between the BBC and the production company to extend the current deal are currently at a stinking point over money.
Broadcast magazine reports (via DigitalSpy) that the programme makers are asking for an amount that the BBC and its slashed budgets may not be able to afford.
In a twist to it all, it's been claimed that the BBC's current contract contains a clause that means any change in channel would mean the show resting for a year, which could result in no series in 2017.
A spokesperson for ITV said: "We do not comment on speculation"
As well as ITV, Sky and Channel 4 are also said to be interested in the hit format which last year had more than 13 MILLION viewers.