Jake Quickenden is the early favourite to win Dancing On Ice 108.
The new series kicks off on Sunday night with the first live performances.
Going into the opening weekend, Jake is the early favourite to become this year's champion of Dancing On Ice with Ladbrokes.
As the new series of the hit ITV show gets underway this weekend, the bookies can reveal that it's I'm A Celebrity runner-up Jake Quickenden who is fancied to win the 2018 competition at 3/1.
Corrie actress Brooke Vincent follows close behind as a 5/1 chance, along with Love Island star Kem Cetinay at the same price. Former professional athletes Max Evans and Perri Shakes-Drayton share odds of 8/1 apiece.
Perhaps not too surprisingly, as the oldest contestant in the series, punters have made their mind up about Cheryl Baker's (33/1) chances of winning as only 18 bets have been placed on her succeeding.
However, GBBO winner Candice Brown (16/1) isn't faring much better with only 26 wagers to her name.
Jessica Bridge of Ladbrokes said: "Jake's fancied to get off to a quick start on the ice, but he faces stiff competition from Corrie fave Brooke and Love Island hunk Kem when it comes to viewers' voting habits."
Dancing On Ice odds 2018
Ladbrokes latest betting
Jake Quickenden 3/1
Brooke Vincent 5/1
Kem Cetinay 5/1
Max Evans 8/1
Perri Shakes-Drayton 8/1
Alex Beresford 12/1
Donna Air 12/1
Stephanie Waring 12/1
Antony Cotton 16/1
Candice Brown 16/1
Cheryl Baker 33/1
Dancing On Ice 2018 starts on Sunday night with the first six skaters.
The remaining six will skate next Sunday before the first celebrity is eliminated.