Even its all star cast isn't helping the final series of Dancing On Ice this year.
Seven more celebrity skaters performance on yesterday evening's second live show of the series, with two being eliminated in a double eviction in the latest Dancing On Ice 2014 results.
An average audience of 5.8 million tuned in from 7:15PM to watch the latest routines, down almost a million viewers on last weekend's low launch numbers.
The ratings do climb to over 6 million once you include ITV+1 viewers, but the show is still very much look set to go out on a whimper rather than a bang with some six weeks to go.
After a 45-minute break, just 5 million bothered to return for the DOI results, also well down on last week's respective figure of 5.8 million.
Dancing On Ice 2014 continues next Sunday night on January 19 on ITV.
Browse pictures of the latest Dancing On Ice 2014 live show performances below...