Dancing On Ice 2013 host Christine Bleakley is facing the axe from the show after a second flop series.
The former BBC presenter moved to ITV in 2010 on a three year, which runs out this summer.
And it looks unlikely that the deal could be renewed, at least not with another luxury pay packet.
“If you are spending millions on talent you want them on screen, and aside from a Dancing on Ice series once a year Christine has barely been on ITV. They have not got value for money," a source told the Daily Mirror.
Unfortunately for the new DOI presenter, Christine was voted was the least liked UK tv host last month.
A poll of 1,000 telly fans saw Christine come bottom with just 1% of the votes.
Ex Daybreak host Christine started fronting the ITV series last year, replacing Holly alongside Phillip Schofield.
But viewers didn’t take too kindly to the dreary presenting and made their thoughts brutally clear online.
Christine returned for her second series at the start of last month but has been hit by similar criticism of her dull and stiff presenting skills.
It was previously reported that the ex-One show presenter has had enough and can’t wait for the show to end.
One source claimed: “Christine takes her name-calling to heart. Last year she understood the criticism; Holly had done such a good job.
“But she was not expecting more negativity. It’s been a nightmare.”