Dancing On Ice faces axe from ITV after declining ratings

Jason Gardiner (Dancing On Ice 2013)

Dancing On Ice 2013 could be the last ever series of the show, with ITV reportedly planning to axe the series.

The show is now in its eighth series but is getting its worst ratings to date.

We've been covering the decline of the viewing figures on the site, with last week's show attracting less than 7 million viewers for the third week in a row.

While certainly not shameful, the numbers are some way down on the 10 million plus figures the series has achieved in the past.

And with the cost of the show, bosses are apparently discussing plans to replace it next year.

“There’s been a lot of chatter on set that there will not be a ninth series," a source said today. "The ­powers that be are unimpressed with viewing figures, ­especially considering how much it costs to produce... they don’t know what to do.”

ITV were keen to spin around the fortunes of the show this winter with a new judging line up that saw the return of Jason Gardiner and new judge Ashley Roberts, but the show got off to a bad start with its least watched launch ever.

"The format was a gamble but it turned into a success story. The first final with 13 million viewers was an ­incredible ­achievement and ended up being the third-highest rated show of 2006," the source told the Daily Mirror. “Those kinds of figures were ­maintained for the next few years and DoI became one of ITV’s flagship programmes.

“Even when viewing figures ­started to slip a little bit, there was no sense of panic but last year was a cause for concern. The first show launched with a ­respectable 8.4 million, but lost two­ million ­viewers halfway through the ­series.

“To be fair to ITV, they refused to be ­defeated and ploughed a huge amount of ­money into this year’s show.

A spokesperson for ITV said a series for 2014 was currently still planned, although not officially commissioned.

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Samia Ghadie, Matt Lapinskas, Beth Tweddle, Luke Campbell, Gareth Thomas, Joe Pasquale and Keith Chegwin all remain in the current series of the competition.

Dancing On Ice airs at 6:15PM on ITV tonight.

Browse pictures from the rehearsals of tonight's latest show below...

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