Dancing On Ice 2013 judge Jason Gardiner has said sorry for his remark about locked-in syndrome at the weekend.
The critical ice panelist quipped that Shayne Ward's performance to a Ricky Martin track was more "Living La Via Locked-In Syndrome."
But Jason may have gone a tad too far, with many fans of the show hitting out at his comment at the expense of those suffering the condition.
One viewer complained online: “Totally tasteless and uncalled for I really hope people complain about that. Locked in syndrome is a horrifying condition and should never ever be used as an insult, especially to insult a celeb on a reality tv show.”
Another claimed that Jason was “hitting a new low” with his feedback, while a third outraged viewer ranted: “I’m not even shocked anymore. Disgraceful comment.”
Telly watchdog Ofcom confirmed it had received 24 complaints about the remark since Sunday night's show.
Jason originally defended the comment, tweeting: "I think it's good to bring taboo topics into the open."
But today he apologised, telling viewers: "I sincerely apologise for any offence caused. That was never my intention."
We imagine that will settle that, then...