BBC Controller Danny Cohen said that the company was focusing on making The Voice UK brilliant, and wasn't going to pay attention to the publicity tactics of Simon Cowell.
"We're not in a battle with anyone, we're not interested in raising tensions," he said.
Speaking to TellyMix at the launch of The Voice UK, he continued:"I think the X Factor is a great show, I think Britain’s Got Talent is a great show, but we're really focused don our show, we're focused on making it brilliant, we want it to be the highest quality.
"We don’t really want to get into that kind of debate, that's not what we want to do."
Both The Voice UK and Britain’s Got Talent 2012 are set to launch on the same night later this month, with early schedules suggesting a 20-minute overlap between both shows.
But while the Beeb may not think they’re in a battle, Simon Cowell sees it very differently.
He told The Sun last week: “I like the competition. You want to kill the opposition.”