It was confirmed yesterday that the first ever series of The Voice would launch on BBC One on March 24, with Britain's Got Talent set to return the same date.
However the bookies aren't confident that The Voice UK will trump Britain's Got Talent in the war of the ratings, it's odds-on (4/7) that ITV wipes the floor with the BBC during the opening show of BGT thanks to their new megabucks judging panel.
The latest series of Britain’s Got Talent will not only see the return of Simon Cowell, but also two new judges in the form of former Strictly star Alesha Dixon and Little Britain comic David Walliams.
The BBC meanwhile has managed to secure British singers including Jessie J and Welsh legend Tom Jones, as well as producer and Black Eyed Peas star will.i.am.
Jessica Bridge of Ladbrokes said: "The BBC will be hoping [tag]Jessie J[/tag] will have a domino effect on their ratings since Alesha Dixon swapped her allegiances. Jessie's a fans favourite and as her popularity increases her odds of winning will continue to tumble."
Meanwhile it's Jessie that is now the odds-on favourite to be the winning judge of The Voice UK according to Ladbrokes.
The popstar has been slashed to 10/11 (from 13/8) to manage the winner of The Voice UK when the show hits screens after a big gamble by punters.
As Jessie J edges favouritism it has left her fellow judges on the drift with [tag]will.i.am[/tag] quoted at 7/2, Sir Tom Jones earns a 4/1 chance and Danny O'Donoghue is the current outsider at 5/1 in the market.