The BBC and ITV are currently involved in a war to get comic David Walliams to join their reality shows. Both channels want the Little Britain star for their new series which start next spring, with the BBC hoping for the presenter to host new show The Voice.
ITV1 meanwhile hope he'll join the panel of Britain's Got Talent, replacing Michael McIntyre who quit earlier this year after just one series.
A source told The People: “The stations are at loggerheads. David can’t believe it and finds it very flattering. He thinks The Voice is one of the biggest events around the world and being the face of it is tempting.
“But David also loves BGT. He has a lot of experience and he knows about quality talent acts.”
And it sounds like the BBC may win the battle.
“David is more tempted by the BBC as Simon Cowell’s shows seem more about infighting than talent these days. The Voice is with the panel turning their backs to judge contestants on their voices alone," the source said.
“But David would be head judge on BGT whereas he would just be presenting The Voice. He just has to make a decision.”