Simon Cowell: Britain's Got Talent will remain on TV until 'no-one's watching'

Simon Cowell (Britain's Got Talent 2015)

Britain's Got Talent boss Simon Cowell has vowed to continue making the show until it has no viewers left - sort of.

At the press launch for its ninth series yesterday, a reporter asked the omnipresent media mogul what kind of ratings he's hoping it will attract this year.

"Well, obviously s**t ones," quipped fellow judge Amanda Holden.

Simon then jokingly suggested that the show could last for years even if the ratings tumble - although we're not so sure he was kidding.

"We want to do really badly. We’ll make this show until no-one watches," he laughed.

Answering seriously, he added: "Hopefully it’ll do better than last year. We’ll wait and see."

Britain's Got Talent continues to be one of ITV's top performers, with the last run averaging 9.81million viewers - 100k higher than the year before.

It's certainly in far better health than Cowell's other big format The X Factor, which last year averaged 8.61million viewers - almost 1million down on 2013.

At least one more series of BGT is guaranteed to air next year as part of the broadcaster's current contract with Cowell's company Syco.

Series 9 kicks off this Saturday at 8.00pm on ITV.

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