Despite a continued overlap between the two reality shows, and a warm bank holiday weekend for many, both of the latest episodes saw rises in their viewing figures.
In its new later time slot of 8:05PM, The Voice saw an average audience of 7.99 million viewers – and a peak audience of just under 10 million – tune for the final blind auditions.
It's the sixth consecutive week since the series' launch to build viewers, albeit by only 20,000.
With The Voice's auditions now over, it moves to the battle rounds with two episodes on Saturday and Sunday next weekend, but it remains to be seen if the numbers will keep on rising or crash like last year.
Over on ITV and the fourth instalment of Britain’s Got Talent auditions interested 9.52 million viewers, up 200,000 viewers on last week's auditions.
Simon Cowell, Alesha Dixon, Amanda Holden and David Walliams returned for yet more weird and wacky try outs, which included everything from the usual singers and dancers to sword swallowers and upside down jugglers.
Including viewers on ITV+1, over 10 million viewers watched BGT last night, with a peak audience of well over 11 million viewers.
Both shows continue next Saturday.