The cash prize for the winner of Britain's Got Talent 2013 has been cut to £250,000.
While still the joint biggest prize amount in reality telly - on a par with Got To Dance over on Sky1 - it's half of last year's £500,000.
Ashleigh and Pudsey walked away with the huge amount after Simon Cowell boosted the original £100,000 prize along with ITV to help boost the series.
But now bosses have cut the amount back again, and insisted that the £500k amount was only meant for last year.
A source told The Sun newspaper today: Half a million was a massive prize — one of the biggest on telly. But it was only supposed to be for one year.”
As well as the cash prize, BGT continues to offer the winner a slot on the Royal Variety Performance show in front of the Royal family in December.
And of course, promotion in front of 10 million viewers every week.
An insider added to the tabloid this morning: “BGT is a massive platform for the acts. Some of them are carving out careers but the show turns them into household names.
“Look at SuBo. She was desperate for a break. The show gave that to her and now she is worth millions of pounds.”