ITV has defended Britain's Got Talent 2013 from complaints after its first episode on Saturday night.
The Simon Cowell reality show returned for a seventh series with the latest auditions at the weekend, which included the usual mix of the wacky and talented.
Amongst the stand out stars were a child singer Arixsandra Libantino, 14-year-old comic Jack Carroll and shadow dancers Attraction.
Also getting through to the next round were 'chair dancer' Keri Graham and singer Alice Fredenham.
But despite the show attracting its best ever launch ratings, with a peak audience of more than 13 million viewers tuning in, there's already been complaints.
Amongst the apparent problems with the first show were the 'inappropriateness' of Arixsandra's cover of One Night Only and the appearance of Keri's dancing before the 9PM watershed.
Naturally, Mediawatch UK were quick to become outraged about the show.
Constant telly whinger Vivienne Pattison, director of the group, claimed: "Having an 11-year-old girl sing an adult song like this is simply sexualising children. It’s incredibly damaging because this show is marketed at primary school children.
"ITV appear to have completely ignored the Ofcom guidelines - I don’t even know why they put the guidelines out. This kind of thing is not what families want to see.
"We are sleepwalking into a situation where pornography is the norm."
But a spokesperson for ITV hit back, telling her to sod off.
Okay, they didn't really say exactly that, however they did release this statement: "In its seventh series, Britain’s Got Talent celebrates variety and showcases a wide range of different acts. Mindful of our family audience, the performance was carefully edited to ensure it was suitably inexplicit.’"