Britain's Got Talent 2013 boss Simon Cowell has again defended allowing acts from abroad to take part, claiming that they force Brits to up their games.
This year's series continues to feature foreign contestants, who have snubbed contests in their home countries to travel over here hoping to achieve Susan Boyle-style global stardom.
But speaking yesterday, the media mogul denied that the decision to include European acts was made because there's a lack of talent in the UK.
"It's interesting because in America I always wanted the Canadians to enter the show, because I thought it would be a more exciting show having Canadians compete with Americans. Everyone gets patriotic," he explained.
"I think the same thing with this show, when the talent is really really good from another country, I think it makes you possibly root for your own talent more, but I also think it shows that you've got to get better.
"I don't think you should always be competing with yourselves, and we are part of Europe now."
Cowell added: "I think it's quite flattering that they fly all that way to enter this show because they see it as the flagship show, but it means our Brits have got to step it up now."
Britain's Got Talent returns for its seventh run this Saturday at 7.00pm on ITV.