The Britain's Got Talent 2013 start date was confirmed yesterday as April 13, at 7PM.
The BBC quickly moved The Voice 15 minutes earlier to 6:45PM, but it still means both shows will overlap for most of the evening.
A BBC insider put the blame on ITV for moving to an earlier slot compared to its usual 8PM airing.
“This is getting absolutely ridiculous. It doesn’t serve the viewers," they said. “It’s pathetic and smacks of them running scared.”
But ITV hit back, with a source explaining: "Britain’s Got Talent is for all the family so we have to go at a time when everyone can watch and that’s 7pm.”
They continued: "The 7pm slot has worked very well for us recently with Splash! and Saturday Night Takeaway so Simon Cowell talked with ITV boss Peter Fincham and they both agreed to go at 7pm even if it meant tackling The Voice head on. They are confident this is a great series and in the past younger viewers have been in bed before our show ends.
“This way all the family can enjoy BGT and if the BBC don’t like it they should have put their series on earlier in the year. We have been showing BGT in Spring since 2006 and won’t be told when to screen our shows by then.
“By going 15 minutes earlier they are desperately trying to hang onto viewers.”
We think both sides really do need to grow up a little bit...
Which show will you be watching?