The Voice 2013 has had a three week head start on its rival, although its ratings haven't been as strong as last year.
Ant and Dec's Saturday Night Takeaway has beaten the BBC One show in their head to head battles so far, with the latest episode of The Voice down some 3 million viewers on last year.
However, the singing contest is still attracting a huge cord audience and this Saturday night sees it get a 15 minutes lead on ITV, starting at 6:45 PM after some last minute schedule changes.
Over on ITV at and like The Voice, the Britain's Got Talent panel this year remains the same. Simon Cowell, David Walliams, Amanda Holden and Alesha Dixon at all back judging the variety of acts.
Will Simon be enough to get viewers to switch over at 7 PM?
Now in reality, we will all watch both shows, and thanks to the likes of iPlayer and Sky+, it'll be no problem.
But only one can have the most viewers on the night itself as viewers are forced to choose between the two - so which channel you be turned on to?
Vote in our poll below...