The hunt for talent is taking the Britain's Got Talent 2013 auditions absolutely everywhere this year, including supermarket car parks.
Simon Cowell said he was keen to out do last year's impressive series, and the search for talent is going on across the UK.
He explained: “I don’t take anything for granted. We push these producers like crazy to try and make a better show than we did the year before."
And to prove it, producers have even been spending time hanging out in Morrisons stores in the hope of finding a star.
The supermarket is the new sponsor of Britain's Got Talent and has organized a series of exclusive talent spots across the country at the weekend at select shops
Hundreds of wannabes, with talents including everything from singing to banjo playing, were queuing in the freezing cold at one store in Horndean in Hampshire.
Among those queuing up were an eight year old tap dancing girl and a "comic performer", as well as the usual singers and street dancers we've come to expect from Britain's Got Talent.
The hopefuls performed their talents for a camera crew and if the producers think they're good enough they will be invited to the perform in front of Simon and the other judges in Birmingham.
Morrisons will be sponsoring the new series as well as Saturday Night Takeaway's eturn with a set of adverts featuring Ant and Dec.
Ant & Dec said: “We love making shows the whole family can enjoy and Morrisons is a great family brand, so this partnership is the perfect fit.
"We’re really excited to be launching this collaboration with the return of Saturday Night Takeaway, a show we’re hugely passionate about.”
Britain's Got Talent will air on ITV in the Spring.