A "Playboy prince" is amongst the celebs entering Celebrity Big Brother 2012 next week, it has been claimed.
According to the Daily Star, the supposed Royal has had a "string of sexy girlfriends" and will no doubt he sexing up the house this summer.
A source told the tabloid today: "This is a major coup for us. We fully expect the likes of Kate and William to tune in.”
The new series of Celebrity Big Brother airs on Channel 5 from Wednesday, August 15.
The line up is yet to be confirmed, but stars rumoured to be going in include the likes of Dog The Bounty Hunter star Duane Chapman, Eastender's actress Cheryl Fergison and comic Julian Clary.
Corrie star Julie Goodyear, Simon Cowell's former lover Jasmine Lennar and Alesha Dixon's ex MC Harvey are also in the line up.
Models Danica Thrall and Rhian Sugden complete the list of rumoured stars.