The new logo for Celebrity Big Brother 2012 has been revealed, with just over a week to go before the series starts.
The reality it's simply the current logo with a star in the middle.
The eye is bright and colorful, sporting a retro disco floor style.
Jeff Ford, Director of Programmes, Channel 5, commented: “The Big Brother Eye logo is one of TV’s most iconic symbols, and this fresh new look reflects how the show itself is constantly evolving and reinventing itself."
Meanwhile the Celebrity Big Brother start date has now been confirmed as August 15, airing from 9PM to 11PM.
It’s the second series of the Celebrity version to air this year, an will run for just over three weeks.
30 minutes of live feed from the Celebrity Big Brother house will follow from 11PM, with Bit On The Side airing from 11:30PM.
However the show will back live again on Friday from 10PM on August 17, with a special twist show.
Billed as live nominations, it seems that the Celebrity Big Brother housemates will have just two days to get to know one another before being asked to nominate two others for the first eviction.
A similar twist took place at the start of Big Brother back in June, with the first housemate to enter, Deana, having to nominate live on the first night.