Big Brother 2012 bosses are planning to give away £25,000 of the prize money in a special twist next week.
As we previously reported, next week will see Big Brother's white room twist, with some housemates moved into a secret room.
They'll be dressed completely in white, have to eat nothing but white food and spend all day in the room... which is completely white!
A giant red buzzer is the only non-white object in the room, but pushing it will see that housemate ejected from the room.
Only those who remain the longest will win the prizes, which include £25,000 of the £100,000 prize money and a ticket to the final.
An insider told the Daily Star newspaper today: "There has been so much game playing this year that we decided to turn up the heat. This will really expose the housemates who are desperate to win.
“They may well get their golden ticket to the final but at what cost?”
Exact details about the twist will be revealed by Big Brother in due course.
The White Room Twist will air on Channel 5 from 9PM on August 1.