Lady Natasha Rufus Isaacs (what a mouthful...) has reportedly turned down an offer to appear on Celebrity Big Brother 2012.
The 28-year-old - daughter to the Marquess of Reading - was apparently offered "thousands" to appear on the new series later this year.
"Nats is desperate to promote her clothing range, Beulah, which is made by women who have escaped the Indian sex trade," a friend tells the Daily Mail today.
But the newspaper reports that 'Nats' turned the deal down due to her connection with the royal family.
"She also wants to remain loyal to her inner circle," the pal added.
Channel 5 confirmed last week that it had signed an extended deal with Big Brother makers Endemol to produce another series of Celebrity Big Brother this year.
It will follow a normal run of Big Brother which starts on Channel 5 in May.