Ex-Arsenal footballer Freddie Ljungberg is set to enter the Celebrity Big Brother house later this year.
Channel 5 bosses are currently planning a second series of the hit show for this autumn.
And it's no surprise after January's series, won by Loose Women star Denise Welch, helped to boost the channel's ratings to their highest ever since it started airing in the 1990s.
The Daily Star reports that hunky Swedish football player Freddie Ljungberg will provide the eye candy this summer.
The newspaper claims that Freddie was originally due to take part in the last series, but had to pull out over clashes with his sports schedule.
“The man is unbelievably attractive and won’t just have the girls hot under the collar," an insider told the newspaper. “He’s a massive gay icon so we know his male admirers will be desperate to spy on him in the house.
“And who wouldn’t want to share a house with him?
“The last series was fantastic. Now we want to build on that and are looking at the best personalities out there.”
A Channel 5 spokeswoman told the newspaper: “Big Brother execs are currently in talks with a number of celebrities but we are not confirming any names at the moment.”
But before Celebrity Big Brother stars, there's the little matter of Big Brother 2012, which returns in May.