Channel 5 is set to renew Big Brother and Celebrity Big Brother for "several years" after the success of the show's revival over the past 12 months.
Following its axe after nearly a decade on air on Channel 4, the programme was picked up and revived by Channel 5 last summer, where it's proved be a hit in the ratings.
We revealed earlier this week how the reality series had boosted Channel 5's viewing figures in January to their highest ever since its launch in 1997.
Now C5 are reportedly going to enter into talks with programme makers Endemol for more series of the show, with the current contract set to expire after Big Brother 2012 in the summer.
“It’s being re-negotiated as we speak. It’s an open secret that Channel 5 have been very pleased with its commercial success as have we," Big Brother creative director Gavin Henderson comments today.
He told the Daily Star: “I’m sure it will continue.
“When we moved from Channel 4 to Channel 5, it enabled us to make changes that we couldn’t in the past. We have been a lot more confident this time around in how we drive the stories forward and make entertaining shows.”
Auditions for Big Brother 2012 take place in Manchester today, before moving to London next weekend.