Channel 5's attempt at bring Celebrity Big Brother back from the dead isn't going all too well, the latest viewing figures show. The fourth episode suffered yet another dip in ratings, with 2.2 million viewers tuning in - done nearly 3 million viewers on last Thursday's live launch.
Friday’s second live show, which saw Kerry Katona have to nominate two of her fellow housemates live, shed 2 million viewers, with 3 million tuning in.
2.75 million viewers tuned in to Saturday night's highlights, with that figure falling again last night to 2.2 million.
Big Brother's Bit On The Side fell to less than 200,000 viewers on 5*.
There were also poor ratings for ITV1, with the Born To Shine final - which was won by Show Me The Funny host and stand up comic Jason Manford - being watched by just 1.37 million viewers.