Celebrity Big Brother 2011 will bring back the 'fun factor', it has been claimed, with brand new tasks that will take advantage of the much bigger house. According to show sources, bosses want to depart completely from the past 10 years of the show on Channel 4, and their 'stale' tasks.
"We're bringing back the factor," a source explained.
They continued: "All the challenges will be very visual and, given that the pool and garden are bigger than ever, and the fact that there's a gym, the tasks could be more physical and one a grander scale.
"A lot of tasks are so unusual and have never been done before."
And the insider revealed that the goal of the show was simply to provide entertainment.
"It's going back basics, there isn't an overriding theme, the goal is just to create good, solid entertainment, and bringing back all the classic elements from the previous series."
All the classic elements apart from live feed, of course....
Meanwhile tonight the new celebrity housemates - which include US beauty Tara Reid and Essex star Amy Childs - will get a shock. Reality Queen Kerry Katona has been set a secret mission to act like a diva, and she needs to succeed in order to avoid a punishment for the house!
Celebrity Big Brother 2011 continues tonight at 9PM, live on Channel 5.
Celebrity Big Brother's Bit On The Side continues straight after.