Brian Dowling promises Dermot O'Leary style wardrobe for Celebrity Big Brother launch

Brian Dowling

Brian Dowling has revealed he's going to go for "the Dermot effect" on tonight's Celebrity Big Brother launch, teasing that there won't be any black like Davina! Speaking about his wardrobe for the live shows, Brian said he was looking forward to choosing out expensive outfits to wear!

"There’s not going to be much black!" Brian told TellyMix. "Obviously I love clothes; I did wear a bow tie and suit for the trailer… I think there’ll be a lot of colour. I see myself wearing sky blue or burgundy. That’ll be exciting, the opportunity to wear expensive clothes!

"I think there’ll be an element of formal clothes, like the launches and finals, to go ‘the Dermot effect’ because he looks amazing on The X Factor. I think on the normal evictions it’ll be more low key."

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And Brian also said he'd be shaving off most of his hair for a brand new look in preparation for tonight's Celebrity Big Brother 2011 live launch.

"There will be new hairdo; I think it’ll all be coming off! I’ll be going extra short on the hair and see what happens," he said.

Asked whether Brian looked to X Factor presenter Dermot as an 'idol', Brian replied: "I’ve always loved Dermot, he did Little Brother the first year I was on the show and he’s done so well on his career, and he’s also very nice about me which helps!"

Stars set to enter tonight include X Factor twins Jedward, TOWIE babe Amy Childs and former reality queen Kerry Katona.

Celebrity Big Brother starts tonight on Channel 5 at 9PM.

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