Big Brother 2011 bosses have claimed the axe of the live feed is a part of a new look Big Brother, which will see the show target more "casual viewers". Speaking to Broadcast, the show's executive producer Gavin Henderson said the new series needed to adopt to current TV trends.
“Big Brother does what it does extremely well but it isn’t a TOWIE or a Made In Chelsea,” he told the industry magazine. “But the humour, the awareness of the manipulation that the viewers have of those shows, as well as their use of music are things we need to note."
He said that this year's show would allow viewers to tune in and out, with a lack of live feed not requiring viewers to commit to the show.
"The combination of relying on actuality in real time and an analytical voiceover with date stamps made it quite a loyal watch and not the kind of thing a casual viewer would be invited to come to,” he explained.
“But by cutting it differently, adjusting the pace and adding more signposting gives people permission not to have to watch it for three months religiously."
He added: “Big Brother is a massive machine that allows you to make a programme faster than you can think. But the problem with that machine is it will produce the same show again and again."
It's already been revealed that this year's show will feature flashbacks and "Previously on Big Brother"-scenes.
And the first series on Channel 5 will also feature more social media interaction than ever, with mobile apps, Facebook and Twitter updates.
"Whereas before it was all about live streaming, now it’s about how viewers engage with it via social media,” Endemol exec Tim Hinks commented.
The new look Big Brother kicks off with Celebrity Big Brother 2011 on Thursday at 9PM on Channel 5.