Celebrity Big Brother and Big Brother 2011 are set to launch with a new look on Channel 5 later this year, it has been revealed. Speaking at the Big Brother press launch on Monday, Endemol and Channel 5 execs told us they wanted to bring viewers the most "unmissable" show yet.
"Big brother is arguably the best known TV format in the world," Channel 5's Director of Programmes, Jeff Ford, explained. "We've made a few exciting changes and we've been working hard to make the it most entertaining and unmissable run yet."
He teased: "For the celeb version, it includes the biggest, most colourful and interesting names to date. I won't tell you. but trust me, I'm really proud about what the team have achieved so far."
Revealing the normal series had seen over 10,000 applications, Jeff added: "The team has found a stand out group of housemates to launch the series."
Meanwhile Endemol boss Tim Hinks said that the new show would tell some of the "best stories" the reality format has seen in its decade on UK telly.
It's already been revealed that the new look format will see flashbacks, with each highlights show starting with relevant clips from previous episodes, and ending with 'Next Time on Big Brother' clips.
"What Big Brother is all about is characters and stories, I think we have some absolutely brilliant housemates, both celebrity and non-celebrity," he said at Monday's event.
He continued: "People have speculated is it classic Big Brother or a new show? The fact is, we're going to tell what we hope will be some of the best stories, we're going to introduce you to some brilliant characters, we're going to make it funny, glamour us... and occasionally sexy."
The show’s executive producer Gavin Henderson said the new series needed to adopt current TV trends set out by 'scripted reality' shows such as The Only Way Is Essex.
“Big Brother does what it does extremely well but it isn’t a TOWIE or a Made In Chelsea,” he told Broadcast yesterday. “But the humour, the awareness of the manipulation that the viewers have of those shows, as well as their use of music are things we need to note.”
Meanwhile an excited Tim Hinks added: "I'm delighted to say we were right... Big Brother will get back to you!"
Celebrity Big Brother 2011 starts on Channel 5 on August 18 at 9PM.