Channel 5 have started a billboard campaign to promote the launch of Big Brother later this month, however in an embarrassing mistake, the ads feature the incorrect start date. The posters, which have been placed across the country, tell viewers to tune in from August 17.
The show however will not start until August 18 at 9PM, hosted by former Big Brother winner Brian Dowling. Big Brother's Bit On The Side, fronted by Emma Willis, will follow straight after at 10:30PM.
The ads, which feature the new look Big Brother eye, follow the theme of the telly ads with the tagline 'Biggest Brother Ever'.
Take a look at one photo below...
Pictured credit: bbspy