New Big Brother host Brian Dowling has said that the reality show needs to go "back to basics" with its move to Channel 5. Speaking ahead of the launch of the show on Channel 5 later this month, Brian insisted that the programme could still do well as simply as "social experiment".
"I think a show like Big Brother has always pushed boundaries but I think it's always stayed behind that line," Brian told us at TellyMix
He continued: "It's a good thing, I think, by going to a different channel. People are missing it, it has a new clean slate. I want to look at it as a different show. I think they should go back to basics, there's a lot of love for the show."
Brian, who previously won Big Brother in 2001, said the show should go back to its original roots/
The 33-year-old, who takes over from Davina McCall as host of the reality show, explained "I think 10 years ago it was a social experiment, it was less produced, so I'm hoping it goes back to that 'people living in the house' idea and entertaining people.
"Casting as well, you've got to have good people, bad people... a mix, I hope Big Brother lets people watch it and enjoy it."
Asked whether or not Big Brother could survive as just a 'social experiment' in today's world of huge reality shows such as The X Factor, Brian replied: "Yes, I think so. It came back because people are very nosy! If its cast very well it'll work very well."
Celebrity Big Brother launches on Channel 5 on August 18.