Channel 5 to premiere new Big Brother advert tonight at 9:55PM!

Big Brother 2011 advert

With Celebrity Big Brother just a few weeks away from kicking off, Channel 5 will premiere the new Big Brother on-air promo campaign tonight [Friday 29th July] at 9.55pm! The exciting all singing, all dancing advert will be shown ahead of the reality series arriving on the channel next month.

The 60-second promo, created by Channel 5’s in-house creative agency C5 Creative and realised with post production house Earth, is a celebration of the iconic show featuring a host of former Big Brother housemates to remind viewers of some of the unforgettable TV characters that have passed through the house.

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Ex-housemates from both the celebrity version and public versions of the show take part in the promo, including ex-Sugababe Mutya Buena, Nikki Grahame, and horse-racing pundit John McCririck. They are seen dancing and lip-syncing to ‘When Bruv Takes Over’, a fresh, Big Brother themed take on David Guetta and Kelly Rowland’s ‘When Love Takes Over’. The trailer will have its TV premiere tonight on Channel 5 at 9.55PM.

Viewers will also be able to watch an exclusive preview of behind the scenes footage of the making of the promo. This will be shown via the Channel 5 website www.channel5.com from 10.00PM on Friday evening.

Jeff Ford, Director of Programmes, Channel 5, commented: "As the countdown to the return of Big Brother continues, this promo captures the vibrancy which has made the show such a hit. With the new series now just around the corner, I’m sure the promo will whet the appetite of Big Brother fans across the country."

Rich Thrift, Channel 5 Creative Director, added: "The promo is a no-holds-barred celebration of the return of one of the best-loved TV shows of the last decade. As the show arrives in its new home on C5, we wanted to remind viewers of all the great characters over the years that have helped create its lasting appeal."

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