Celebrity Big Brother 2011 to start on August 18 on Channel 5

Big Brother Channel 5

The new series of Celebrity Big Brother will launch on its new home of Channel 5 in a month's time, it has been revealed. The return of the reality series will take place on Thursday, August 18, according to Big Brother 1 Nasty man Nick Bateman. The series will last for four weeks before a 'normal' version of the show starts straight after.

Big Brother 2011 will run for around 10-13 weeks, with a final in mid-November. The presenter of the show, and any planned spin-offs, has not yet been confirmed.

Channel 5′s Jeff Ford said about the new series of the show: “Channel 5 will bring a completely fresh perspective to the Big Brother phenomenon and, by inviting people to apply for the show online, we hope to assemble the most entertaining and captivating house yet.

“We’re looking forward to seeing the full array of applications, either online or in person.”

Meanwhile Big Brother producers said they were after "genuine and likeable" people for this autumn's series: "We’re not looking for a shock factor," co-executive producer Susy Price said. "People say that we want freaks, but we really don’t want freaks. We want people who love life, who will make the house fun to be in and fun to watch. People like Josie from last year. People who are genuine and likeable.”

Fellow producer Katy Smith added: "People often have interesting lives and stories to tell. We look for those charismatic traits where someone makes you sit up and listen automatically."

This year's show will be followed by a second series in the usual summer timeslot next year.

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