Channel 5 confirmed ahead of the current series launch that it had axed Big Brother and Celebrity Big Brother after seven years. The show started on the channel in 2011 after a decade on Channel 4, but won't be back after 2018.
However it's been reported that bosses at streaming giant Netflix have been in talks with Big Brother producers Endemol.
“Netflix could be the saviours of Big Brother — the news fans have wanted to hear since Channel 5 made the announcement," a source shared to The Sun newspaper. “Of course it’s still early days. Streaming sites have a lot of money so it’s an option they’re looking at.”
The idea has the approval from Bit On The Side's Rylan Clark-Neal, who hopes it could open up the potential of live streaming.
"If they have (met) then fantastic. I don't care where it goes as long as it's looked after," he said. “I think the thing with Netflix and Amazon Prime and things like that you can actually go live on those platforms. I think they're testing at the minute."
Rylan told The Sun: “I know for a fact there's nothing stopping live streaming from being brought back apart from money and what it costs to actually do.
“It's a legal f***ing nightmare because in this day and age as well if someone says something on the live stream, that's libellous, that someone could sue over, it always happens. But my argument is if we could do it all them years ago why can't we do it now?
“I'm all for live stream. I'm old school Big Brother.”
Earlier this month, ITV denied it had any 'current intention' of taking over Big Brother's production company.
Both Sky and Channel 4 also ruled out airing the series.
Channel 4, who launched the series in 2000, took to their viewer Twitter account to post: "Hi there, there are no intentions to air #BigBrother on Channel 4 again."
And Sky tweeted: "Good Afternoon, there are no plans for Sky One to show Big Brother I'm afraid."
Bookies have since made Netflix the favourites to takeover the show.
Alex Apati of Ladbrokes said: "Plenty think the Borehamwood Bungalow should close its doors for good but there's a loyal fanbase who'd beg to differ, and the latest betting suggests if Big Brother is to stick around, it's new home will be on Netflix."
As yet, there is no official word on Big Brother's future on UK TV beyond 2018.
Production company Endemol said in a statement that Big Brother "continues to be a global phenomenon" with series in 20 countries, including the US which recently launched its first ever Celebrity season.
They added: "Whilst disappointed not to reach an agreement with Channel 5 the decision opens up a new chapter and we are excited about future possibilities for Big Brother in the UK."
Host Emma Willis said of the axe: "I feel sad and disappointed because it’s been a massive part of my life as a human being before I worked on it and also as a career and as a member of the British public, as it’s been on TV for almost 20 years.
“I am sad about it but everything needs a break at some point or a rest or a new home to breathe life into it again."