Celebrity Big Brother 2018 will reportedly start in August, airing before Big Brother this summer.
Typically, Big Brother kicks off the summer runs but that's all set to change.
According to the latest reports, Celebrity Big Brother will instead begin the season in 'mid-August', followed by Big Brother in the autumn.
It follows claims that the upcoming series have been delayed in order to avoid a clash against Love Island.
The ITV2 reality series has proved a mega ratings hit, airing at 9PM nightly to over 2.5 million viewers.
"We delayed everything until Love Island is out of the way," a source told the Daily Star newspaper. "Then fans will be ready for us.
"We'd usually start with a regular series but we're launching with all guns blazing with celebrities."
Love Island is expected to wrap up at the end of July after an eight week run, allowing Big Brother to air without any clashes.
Meanwhile, this summer's Celebrity Big Brother is said to have a 'scandal and comebacks' theme, with producers supposedly after 'controversial' housemates.
Names linked to the Celebrity Big Brother 2018 cast already include headline grabbing footballer Jermaine Pennant and Kieran Hayler, the estranged husband of former Celebrity Big Brother winner herself Katie Price.
Another of the names rumoured is American porn actress Stormy Daniels, who is currently at the centre of controversy surrounding president Donald Trump.
This summer could well be Big Brother's last ever, with Channel 5 yet to confirm if they'll be renewing the show beyond the end of the year.
“I’m hoping it doesn’t go anywhere, but no one’s told me anything yet,” main show host Emma Willis said this year.
Bit On The Side host Rylan Clark-Neal confirmed that there "are changes coming", and suggested the show could go back to its roots.
The former CBB winner explained: “I think it’s time to make Big Brother what it was.
“I’ve always had one million per cent faith in the format and that it can be the greatest show on telly.”