X Factor winner Matt Cardle has said he turned down a host of reality shows.
Matt won the 2010 series of The X Factor, beating One Direction, Rebecca Ferguson and Cher Lloyd in the final.
The singer has now revealed how he was offered "everything" following the show - but turned them all down.
He added: “But I’m here for the music. If I’m not doing music I won’t be here as I’m not celebrity for celebrity’s sake.”
Matt is currently gearing up to release a new album after signing a new record deal with Sony Music.
In a recent interview, Matt said he still speaks to X Factor mentor Dannii Minogue.
"She’s been great ever since the show. She’s been supporting me," he told ITV's Lorraine.
But seemingly taking aim at her fellow judges at the time - Cheryl, Louis Walsh and Simon Cowell - Matt added: "She was one of, if not the only, mentor that took that role seriously."
Matt's new album Time To Be Alive is out now and follows the singer overcoming addiction to drink and drugs.
"I ran away from how I was feeling. That’s why [new album] Time To Be Alive is called Time To Be Alive," he said. "It’s from being through rehab and talking about everything and realising you can’t run from the things that hurt – you have to face up to life.
"I was running away and that’s what got me at the end of the day."