Big Brother 2018 will see the show go 'back to basics', according to reports today.
What could be the last series of the show will return to its roots and become a 'social experiment' once more.
Sources have told the Daily Star on Sunday that producers have "found themselves in a rut" in recent years.
"They have let the desire for drama take away from the science experiment aspect people loved," the insider claimed.
The source explained that most recent series will see an end to "manipulative tasks" and allow drama to unfold "naturally".
They said: "Execs plan to restrict producers from 'over producing' and want to let the characters unfold naturally rather than forcing them to do so with manipulative tasks.
"There will be far fewer tasks this time around.
"They want it to be a true social experiment because they realise they have lost that element along the way."
Big Brother host Emma Willis said earlier this month she wanted to see more fun and less arguments from the show.
Emma has been fronting Big Brother and Celebrity Big Brother on Channel 5 for the past five years.
And she says the most recent Celebrity series in January was one of the best, because there weren't many rows.
Emma admitted she preferred seeing housemates relaxed and having fun rather than the explosive argument-filled scenes from past series.
Emma will return this summer for Celebrity Big Brother and Big Brother, for what could well be the last time.
As yet, Channel 5 hasn't revealed if it will be renewing the series beyond the end of the year.
And Emma is being left in the dark as the rest of us.
She told The Sun's Fabulous magazine: “I’m hoping it doesn’t go anywhere, but no one’s told me anything yet. I would love it to make 2020.A nice round number and 20 years would be amazing.
“I do think that if you get Big Brother right, if you keep the essentials of what it is – a psychological experiment of how different people react in an unrealistic situation – it’s something that can keep going.
"I’m a nosy neighbour, so for me it’s perfect television.”