Channel 4 working on 'Big Brother for millennials' reality show

channel 4

Channel 4 is reportedly creating a new reality show, being dubbed 'Big Brother for millennials'.

It's said the new show will be a new 'social media experiment', where contestants live together but never meet.

At least, in real life.

Instead, they will only ever communicate online via social media.

The Sun reports that the currently unnamed show is being worked on by Studio Lambert, makers of programmes including Gogglebox and Tattoo Fixers.

"Channel 4 pioneered the ultimate TV social experiment in the UK with Big Brother," a source said. “Now they’re hoping to recreate the magic with a millennial spin on it.

“The show will explore how people paint a picture of themselves online that may not be truthful.”

The tabloid reports that the format is likely to have a competition element, with contestants voting one another out.

However these decisions will be made based only on their online interactions.

"Some may be tempted to turn up the charm and filter their looks and personalities in extreme ways to avoid the axe," the source said. "It’ll be fascinating to test how genuine online relationships actually can be."

The news follows Channel 4 announcing a recommission of Naked Attraction, a unique dating show from the same production company.

A new, ten-part series will air in 2018 with applications now open.

Host Anna Richardson said: “Naked Attraction is such an important series. It’s not just about being naked, it’s about acceptance, individuality and confidence. It’s brave and it’s out there, and I see that as a very positive thing.”

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